Licensing Playbook- Innography

Licensing Playbook

The Licensing Playbook provides a wizard-like interface that takes licensing professionals through step-by-step business oriented processes that focus on how to better identify potential licensing candidates and answers questions like "How can I find and qualify potential licensing opportunities?"

Many companies manage their patent licensing process like a sales process with quotas and targets. The problem is that, unlike traditional sales processes where there are a fixed set of products and a defined market, many companies have hundreds or thousands of patents in their portfolio without well-defined markets and marketing a diverse set of patents can be a challenge.

The output of the Licensing Playbook are information-rich reports that highlight the results, what it means to the organization, and what actions they can take. In minutes companies can prioritize the assets within their portfolios, generate lists of potential licensing leads and qualify those as good potential licensing candidates. This empowers the licensing team to easily market large patent portfolios and go beyond the usual suspects for technology licensing.