IP Strategies - Innography

IP Strategies

With business environments becoming increasingly more complex, being able to effectively refine, leverage and protect a company's IP investment is invaluable for capitalizing on immediate opportunities and long-term initiatives. As a corporate executive and IP strategist, you need instant and reliable access to the vital information impacting your strategic IP decisions and the assurance that you are adequately protecting your IP and have the processes and controls in place to manage all aspects of your patents.

Innography helps track, monitor and protect IP investments through key IP strategy features such as market landscapes, to determine relevant positioning and portfolio comparisons for setting direction. By having a complete view of patents with correlated financial, litigation and other key business data, Innography is able to help address the many aspects of strategic IP planning and management, while providing real-time insight to support more confident, informed decisions.

Strategic Portfolio Development

Innography enables strategic IP portfolio planning, development and profitability by:

• Understanding your organization's position in relation to overall market focus and execution.
• Identifying IP portfolio opportunities and threats, along with appropriate courses of action to be taken.
• Comparing IP portfolios to understand areas of heaviest investment by your competition and partners.
• Finding connected and similar patents to a given patent or portfolio example to help identify competitors, market/technology adjacencies and licensing or partnership candidates.
• Detecting gaps in your own or in other company's portfolios to help identify missing areas of patent coverage.
• Identifying new markets to be exploited with new patents and products by uncovering technology areas for which there is little or no patent coverage.
• Understanding the geographic landscape of patent coverage and which jurisdictions have the highest patent coverage.

Maintenance & Annuity Reviews

Innography enables you to strategically manage patent maintenance and annuity reviews and determine those best to maintain, build upon, broker, license or sell by:

• Identifying strength and weakness of your organization's patent portfolio.
• Finding connected and similar patents to a given patent or portfolio example to help identify licensing or partnership candidates.