Identifying, evaluating and securing the best intellectual property avenues to maximize your organization's business profits and return on investment continues to be a key challenge for licensing professionals in today's highly competitive markets. The intellectual property landscape changes daily and keeping track of these changes and linking this information with relevant financial, company and legal data is a complex and costly process.
Innography can help identify and qualify licensing candidates, and will enable licensing professionals to evaluate which companies to approach first. Innography correlates patents with corporate financial records and key industry data, giving licensing professionals the ability to view patents by industry codes, filter by revenues and quickly narrow results using other metrics. With intuitive business visualizations, Innography graphically depicts meaningful financial, competitive, licensing and other business landscapes.
As a licensing professional, this information will give you the ability to quickly build pipelines of licensing leads by exposing connections between technologies, patents, companies, products and litigation. In minutes, you can identify the most target-rich areas of a portfolio, prioritize the assets within those portfolios, generate lists of potential licensing leads and qualify those that are strong licensing candidates.
When evaluating a large patent portfolio which contains multiple technologies that fit together into an overall package, Innography can quickly identify the major and minor technologies contained in the portfolio that you want to license, or when considering partnering with or acquiring a company. This will help in creating targeted value propositions to potential licensees.
Patent Asset Prioritization
Looking at factors which indicate that others care about certain patents, such as forward citations over time, litigation history and events such as re-examination and opposition, will enable you to discover strong patent licensing candidates within a portfolio, as well as assess patents that could be a possible threat.
Grouping companies by size and revenue in areas of interest will enable identification of out-licensing, acquisition or partnership candidates.
By mapping patents to trademarks using Innography, you can identify product areas that could make assertion targets more or less attractive. Identify if a target company has commercialized products in this technology, then assess and qualify potential licensing candidates, as well as identify and assess assertion opportunities and counter-assertion risk.
The Licensing Playbook is now available for licensing professionals which provides a wizard-like interface with step-by-step business oriented processes that focus on how to better identify potential licensing.
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