Learn Best Practices on How to Establish a Licensing Program to Drive Revenue
Innography Speaker: Bob Little, VP of Marketing
Now that you've learned, in Part 1 of this series, how to identify patents to license, measure their value, assess possible risks and get executive sponsorship for your licensing program, it is time to discuss how to best implement the program and start building a pipeline of candidates.
Should you designate internal resources and build a licensing program from within or do you hire an outside broker that typically has these processes already in place? In order to make the best decision for your business, it is imperative that you understand the differences in the two options, as well as precisely define your goals as a licensing organization. In second part of this webinar series, "License to Drive, Part 2" attendees will learn to:
- Determine whether to designate internal resources or outsource to established brokers
- Determine your licensing profile
- Establish benchmarks and set realistic expectations
- Assess possible risks and repercussions
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