Maximizing IP Portfolio Profitability:
Discover Hidden Treasures in Your IP Portfolio
Speakers: Doug Miller, Innography Co-Founder and Bob Little, Innography VP of Marketing
Maximizing your organization's business profits and return on investment continues to be a key challenge for finance and licensing professionals in today's highly competitive markets. Licensing your organization’s current technology can add a substantial amount to the bottom line unfortunately, "X" doesn’t always mark the spot for these obvious revenue streams. The intellectual property landscape changes daily, and keeping track of these changes and linking this information with relevant financial, company and legal data can be a complex and costly process. Identifying these profitable assets, as well as the right licensing partners though doesn’t have to be a timely treasure hunt. In this webinar, "Maximizing IP Portfolio Profitability", financial and licensing professionals will learn to:
- Identify out-licensing, acquisition or partnership candidates
- Scout for enabling technology
- Identify and prioritize IP assets of any portfolio
- Generate pipelines of potential licensing leads
- Qualify companies that are strong licensing candidates
- Create targeted value propositions to potential licensees
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