Playbooks - Innography

Playbooks

Innography Playbooks provide step-by-step business oriented processes, which automate key IP analysis activities and enable IP pros and novices alike to use the power of IP analytics and perform key tasks quickly and accurately. The applications focus on the work of IP professionals and high-level IP business activities such as licensing, litigation and M&A.

Every day companies are impacted with both IP litigation threats and IP sales opportunities. However, many do not have the expertise or resources to address those IP matters, leading to missed opportunities or spending significant amounts of money on attorneys or consultants.

Innography has captured the best practices from the most sophisticated IP practitioners and streamlined them into simple, easy-to-use workflows. The user is guided through a wizard-like interface and is provided best practices and explanations with each step. The outputs are simple, yet information-rich reports that highlight the results, what the results mean, and what actions can be taken, which greatly simplifies the ability to get answers and uncover valuable business insights. The Playbooks include:

• Licensing Playbook
• Litigation Playbook
• M&A Playbook

Licensing Playbook

The Licensing Playbook focuses on how to maximize revenue from patent portfolios and answers questions such as “How can I find and qualify potential licensing opportunities?”

Many companies manage their patent licensing process like a sales process with quotas and targets. The problem is that, unlike traditional sales processes where there are a fixed set of products and a defined market, many companies have hundreds or thousands of patents in their portfolio without well-defined markets, which makes montetizing a diverse set of patents a challenge.

The Licensing Playbook reports help prioritize assets within an organization’s portfolios, generate lists of potential licensing leads and then qualify those as good potential licensing opportunities. This empowers the licensing team to easily market large patent portfolios and go beyond the usual suspects for technology licensing.

Litigation Playbook

The Litigation Playbook focuses on how to better identify and respond to legal risk related to IP. It can help an organization’s IP Counsel quickly and cost effectively respond to infringement letters and reduce the risk of subsequent infringement litigation.

Many organizations are seeing a rise in patent infringement letters as well as the cost to respond to such letters. Where companies may have received 1-2 infringement letters per year, they are now receiving tens or hundreds, plus each infringement letter response typically costs at least $25,000 and can run as much as $250,000. Many companies today acquire patents for the sole purpose of deriving revenue from licenses and many who send these letters take a shotgun approach hoping that most of the recipients will negotiate an out of court settlement. Responding quickly to patent infringement letters can make more work for the licensing company and make your organization a less attractive target. The problem for many companies is that developing an adequate response to infringement letters is time consuming and expensive.

The Litigation Playbook reports enable users to respond to infringement claims quickly and accurately. Innography updates new infringement litigation daily and correlates that with the litigation parties and the technologies at issues. This provides a historical analysis of litigation by technology, company and patents. In addition, Innography’s automated invalidation algorithms enable the user to identify prior art that traditional search methods often miss.

M&A Playbook

The M&A Playbook focuses on quickly identifying critical IP issues that could affect the decision to acquire, as well as the valuation of the target company.

Intellectual property can be a company’s most valuable asset, and as such is of high importance in technology-driven mergers, acquisitions and takeovers. Often the time critical nature of acquisitions leads to rushed and cursory reviews of IP opportunities and threats relating to the transaction. These constraints make IP valuation and risk assessment difficult for the acquiring company.

The M&A Playbook reports highlight underlying IP issues that could affect the acquisition and potential risks relating to merging with or acquiring a target company. With the cost of IP due diligence averaging 1% of total deal size, the M&A Playbook can often pay for itself in savings realized from a single deal.